ADI DASSLER

Adi Dassler the founder of Adidas
One of today’s biggest brands started with humble beginnings, and no one embodies this better than Adidas founder Adolf “Adi” Dassler.

Dassler’s shoemaking career began after he converted his mother’s wash room into a shoe workshop. In1920, together with the experienced shoe maker Karl Zech, he began developing athletic footwear and sandals which was his dream as an athlete.

While there were plenty of shoemakers at the time, Dassler was committed to standing out in the market by gathering feedback from athletes about what they looked for in a shoe, what pain points could be improved on, and how they felt about his early models.

This feedback allowed Dassler to craft an athletic shoe that was highly valued by his customers and gave him legitimacy when he registered “Adi Dassler Adidas Sportschuhfabrik” in 1949 at 49 years old. 

Dassler’s vision to create the best shoe for athletes proved itself in 1954 when the German national football team won the World Cup final against the Hungarians—while wearing the new model of Adidas cleats.

Since then, Adidas has grown into an international brand known for high-quality athleticwear. Dassler’s story sheds light on the importance of listening to target customers about their dreams, needs, and pain points.

“Adi Dassler’s secret to success had an additional personal ingredient: He met with athletes, listened carefully to what they said, and constantly observed what can be improved or even invented to support their needs,”

Key lessons
❤️ Being visionary 
❤️ Self discovery
❤️ Knowing your customer's needs 
❤️ Custom satisfaction 
❤️ Being resilient
❤️ Being creative and innovative 
❤️ Individual brilliance 
❤️ Brand building.
❤️ Being committed.

What other lessons do you learn from this article ??

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